Looking at Rollyo reminds me a bit of what we were trying to do at PageLab, but our business model was to roll together search engines for paying customers (which never showed up) that returned relevant results, AND links to their products.
Rolling your own search engine would certainly have it's uses. I could see limiting it to search just common developer sites, so when I do a search for "Tomcat", I'm only getting results for the Application Server.
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